Includes bibliographical references.

The rise of the nones -- Snapshots -- Lawyers, guns, and money -- A post-Christian world -- Bad religion -- Making cars -- If you build it, they won't come -- The importance of cause -- Grace and truth -- A Christian mind -- The importance of unity -- Opening the front door -- Reimagining the church.

In this hard-hitting examination of our churches' current evangelism methods, which often result only in transfer growth--Christians moving from one church to another--rather than in reaching the nones, James Emery White calls us to discover the mission field right outside our doors. The pastor of a megachurch that is currently experiencing 70 percent of its growth from the unchurched, White knows how to reach this growing demographic, and here he shares his ministry strategies with concerned pastors and church leaders, answering questions like : Exactly who are the unaffiliated? What caused this seismic shift in our culture? How can our churches reach these people?